Contents · 6 sections+
Mera is a German family business from Kevelaer that has been making pet food since 1949, now in its third generation. With essential, pure sensitive and vital, Mera covers everyday feeding, sensitive stomachs and diets supervised by a vet.
- Three clearly separated lines for different needs
- Transparent percentage declaration
- Independent food score: 46 out of 100 points
- Criticism: some recipes contain a lot of offal instead of muscle meat
Do you know that situation when your dog has had the same sensitive stomach for weeks and with every new food you are unsure whether it will be better this time? Mera is one of the brands that has developed its own product line for exactly these cases.
We look at what makes Mera stand out as a brand, how the three lines essential, pure sensitive and vital differ and what independent tests say about them.
What is Mera?
Mera is a German family business from Kevelaer on the Lower Rhine that has been making dog and cat food since 1949, now in its third generation. Every year Mera produces more than 70,000 tonnes of pet food and exports to almost 50 countries worldwide.
Production is certified to IFS and BRC and, according to the provider, runs CO2 compensated on 100 percent renewable energy. With this, Mera deliberately positions itself as a German manufacturer with a long tradition that also produces sustainably.
The three product lines
Instead of one single all round food, Mera offers three clearly defined lines for different needs.
Entry line for healthy dogs and cats in all life stages, from puppy to senior, at a rather budget friendly price.
Single protein recipes with only one animal protein source and one carbohydrate source per recipe. Around 4 to 5 euros per kilo for 12.5 kilo packs.
Developed together with vets, to support treatment of overweight, gastrointestinal problems, joint problems, food allergies or kidney insufficiency.
What independent tests say
In an independent food score, Mera reaches 46 out of 100 points overall, a rather mixed result. For the tested recipe Pure Sensitive Beef (wet food), a meat content of 72 percent is stated. However, tests criticise that this share consists mainly of offal such as lung, udder, heart and rumen rather than muscle meat, and the meat quality is accordingly rated only 1.5 out of 5 points. The recipe as a whole is also considered very simple, without vegetables or fruit.
On the positive side, the declaration stands out: Mera states percentages transparently. That makes it much easier to assess the food, regardless of the overall verdict.
Prices and current discount offers
Prices differ depending on line and recipe. For Pure Sensitive in the large 12.5 kilo packs, you pay around 4 to 5 euros per kilo.
Via our Mera coupon page there are regularly changing offers, for example trial packs for dogs and cats or starter packs for newly arrived puppies and kittens with a voucher for your next purchase. Since the offers change all the time, you will always see the current ones here:
Now at MeraAll codesWho is Mera worth it for?
Mera suits owners who are looking for an established German manufacturer with clearly separated lines for everyday feeding, sensitive stomachs and diet food, and who value a transparent declaration. If, on the other hand, you expect a particularly high share of pure muscle meat, independent tests still see room for improvement here, so a comparison with other brands is worthwhile in that case.
By the way, your dog will care very little that Mera neatly divides its products into essential, pure sensitive and vital. For him, all that counts is what tasty food lands in the bowl. That is exactly why your own look at the ingredient list is worth more in the end than any line name.
Frequently asked questions
What is Mera, and who is behind it?+
Mera is a German family business from Kevelaer that has been making dog and cat food since 1949, now in its third generation, and produces more than 70,000 tonnes of pet food a year, a large part of it for export.
What is the difference between essential, pure sensitive and vital?+
Essential is the budget friendly everyday line for all life stages, pure sensitive relies on single protein for sensitive stomachs, and vital is a diet food developed with vets.
How much does Mera cost, and how can I save?+
For Pure Sensitive in the 12.5 kilo packs, you pay around 4 to 5 euros per kilo. On our coupon page there are changing discounts on trial and starter packs.
How does Mera perform in independent tests?+
An independent food score rates Mera at 46 out of 100 points. The transparent declaration is praised, while the high share of offal compared to muscle meat in some recipes is criticised.
Is Mera food grain free?+
Several recipes, especially in the pure sensitive line, are grain free. But that does not automatically apply to the whole range, so it is always worth checking the ingredient list.
Are there special offers for puppies and kittens?+
Yes, there are regularly dedicated starter packs for newly arrived puppies and kittens with a discount and a voucher for your next purchase. The terms change, so check the current coupon page before you buy.
I research every guide thoroughly, check manufacturer information and expert sources, and pick out the discounts that are really worth it. Every code is checked before it goes live.
