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Pet supplies discount report: how much discount is normal?
We analysed all 215 active discount codes from 85 pet supply shops in Germany, Austria and Switzerland. Here you can see which discount is usual, where you get more and what to watch out for.
📊 Typical: 10% off
The short answer
As of October 2026: a typical discount code for pet supplies gives you 10 percent (median of 153 percentage codes from 85 shops).
Exclusively negotiated codes have a median of 15 percent. 34% of codes have no expiry date, the others have a median of 66 days left.
Key findings
Swipe for all 8 findings →
active codes
from 85 shops. Of 115 listed shops, 30 had no code on the reference date. The median is 10%, the average 16.1%, because a few sales promise very high “up to” discounts.
are between 6 and 10%
Codes above 30% are rare (10%) and almost always time-limited offers on selected items.
on exclusive codes
19 exclusive codes from 18 shops, median 15% instead of 10% for freely available codes.
on cat codes
Dog codes have a median of 10%. But with 187 codes, dog owners have the biggest choice.
give a percentage
10% of codes give a fixed amount (median €10), the rest free shipping, free items or special offers.
new customers only
24 codes state a minimum order value, median €64.50.
median time left
for codes with an expiry date. 34% of codes have no end date at all, 38 codes expire within the next 30 days.
also deliver to Austria
82 of the 85 shops deliver to Germany, 71 to Austria, 39 to Switzerland (46%).
How big are pet supply discounts?
Distribution of the 153 percentage codes: 52% give at most 10%, only 10% more than 30%. Enter your discount on the right and see how it compares.
Share of all percentage codes, followed by the number. For “up to” offers the highest value counts.
Discount check: is your code good?
Found a code and wondering if you can do better? Enter the percentage.
What kinds of discount codes are there?
- Percentage discount71 %153 codes
- Fixed amount (median €10)10 %21 codes
- Free shipping4 %8 codes
- Free item or sample3 %6 codes
- Other offers (e.g. bundles, subscription perks)13 %27 codes
What does it add up to in a year?
Enter how much you spend on food and supplies per month. We calculate with the typical and the exclusive discount from this report.
Example per year, assuming every order uses a code. In practice many codes apply once only, for new customers or above a minimum order value.
How much food does your pet need? Pet food calculator →Which pet gets the biggest discounts?
The biggest choice is for dogs with 187 active codes. The highest typical discount is for cats, horses, small pets, birds and aquariums with 15%. Many shops sell products for several pets, so a shop can appear in several rows.
| Pet | Median | Average | Shops with code | Active codes | Exclusive codes |
|---|---|---|---|---|---|
| 🐶 Dog | 10 % | 15.6% | 73 | 187 | 19 |
| 🐱 Cat | 15 % | 17.5% | 48 | 133 | 12 |
| 🐴 Horse | 15 % | 18.1% | 19 | 80 | 1 |
| 🐰 Small pets | 15 % | 15.6% | 13 | 57 | 1 |
| 🐦 Bird | 15 % | 16.2% | 11 | 57 | 1 |
| 🐠 Aquarium | 15 % | 15.3% | 10 | 56 | 0 |
Food, accessories or health: where do you save most?
The typical discount is highest for toys at 15% and lowest for pet health at 10%. Most codes are for food: 160 codes from 54 shops.
Food
12 %median · average 17.7% · 160 codes from 54 shopsAccessories
12 %median · average 16.5% · 120 codes from 41 shopsToys
15 %median · average 17.9% · 62 codes from 16 shopsPet health
10 %median · average 14.3% · 125 codes from 39 shopsWhere were the biggest discounts in October 2026?
Highest discount per shop according to the code title. 7 of the 10 values are “up to” offers on selected items, not on the whole order. 3 are exclusive codes only valid here.
| Shop | Biggest discount | Type | Delivers to |
|---|---|---|---|
| Fressnapf Switzerland | up to 70 % | Offer | CH |
| Horse Shop | up to 70 % | Offer | DE, AT, CH |
| Mera Tiernahrung | up to 68 % | Offer | DE |
| Equiva | up to 64 % | Offer | DE, AT |
| CheckForPet | 55 % | ⭐ exclusive | DE, AT |
| HorSeven | up to 50 % | Offer | DE, AT, CH |
| Pets Deli | up to 42 % | Offer | DE, AT |
| Butternut Box | 40 % | ⭐ exclusive | DE |
| Fressnapf Austria | up to 40 % | Offer | AT |
| Fred & Felia | 30 % | ⭐ exclusive | DE, AT |
No shop in the top 10 matches this filter.
How long are pet supply codes valid?
Where do the shops deliver?
Have pet supplies become more expensive?
Hardly. According to the consumer price index of the Federal Statistical Office, dog and cat food prices changed by +0.1 % in September 2026 compared with September 2025. General inflation was 3.3% in the same month. A typical 10% code therefore saves more than food prices rose last year.
The long-term picture is different: dog and cat food costs around 36% more today than on average in 2020 (index value 135.8, 2020 = 100).
Source: Federal Statistical Office (Destatis), GENESIS-Online, table 61111-0006, consumer price index 2020 = 100, change September 2026 vs. September 2025; inflation rate according to press release no. 364 of 13 October 2026. Retrieved on 26 October 2026.
Context: the German pet market
Source: IVH and ZZF, 27 April 2026
How we counted and what the report does not show
Method
- 🗂️Basis: all codes active on promocodesforpets.com on 26 October 2026, 115 listed shops from Germany, Austria and Switzerland.
- ✅Checks: every code is checked by hand before publication and synced daily with the affiliate networks AWIN and ADCELL.
- 📏Discount size: the percentage stated in the code, for “up to” offers the highest value. Fixed amounts, free shipping and free items are not counted in the percentages.
- 🐾Pet and category: as classified on our site. Shops with several pets count for each pet.
- ⚖️Median as main value: a few very high sale discounts distort the average.
- 🔁Same rules in every edition, so the editions can be compared. Each edition stays unchanged in the archive.
- 🏛️Prices: official consumer price index from Destatis, not our own data.
What this report does not show
- 🏪It reflects the shops on Promo Codes for Pets, not the whole market. Large retailers without an affiliate programme are missing.
- 🧾It measures the promised discount, not the actual saving in the cart. We do not compare prices before the discount.
- 📸Each edition is a snapshot of one reference date (this one: 26 October 2026). Codes can change between the dates.
- 🤝Transparency: many shops pay us a commission when you buy via our links. This has no influence on the figures, they come unchanged from our code database.
Use the data
The figures are licensed under CC BY 4.0: you may use them freely with attribution, for example in articles, presentations or social media.
Suggested citation
Promo Codes for Pets, Pet Supplies Discount Report, October 2026 edition, promocodesforpets.com/en/discount-report/2026-10/Raw data
All tables of this edition as a CSV file, for example for Excel or Google Sheets.
📥 Download CSVAlways the latest figures, machine-readable: daten.json. Press: Contact
🖼️ Embed the graphic
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All editions
Every edition stays online unchanged, so quotes remain valid later on.
Frequently asked questions
How much discount is normal for pet supplies?
For the shops on Promo Codes for Pets the median is 10 percent (as of October 2026). Exclusive codes usually bring 15 percent.
Are 50 or 70 percent discounts real?
Yes, but they are rare and almost always apply to selected items only. Just 10 percent of all codes are above 30 percent.
Are exclusive codes worth it?
In our data, the median exclusive code brings 15 percent, the median freely available code 10 percent.
Has pet food become more expensive?
Dog and cat food prices changed by +0.1 percent between September 2025 and September 2026, according to Destatis. Compared with 2020, the price is around 36 percent higher.
How often is the report published?
Once a quarter. The next edition is due in January 2027 and will compare the figures with this edition. Older editions stay online in the archive.
Analysed by Vanessa and Flicky
I check every code on Promo Codes for Pets before it goes live. For this report I analysed our complete code database. Flicky is a rescue dog from Bulgaria and the face of the site.
Next edition: January 2027
Then we will compare the figures with this edition. With our newsletter you get the best codes every Monday and the next report straight to your inbox.
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