Contents · 7 sections+
Just Russel is a Belgian brand for individually calculated dry food that vets put together based on an online questionnaire. In independent tests, the brand lands in the middle of the field.
- Recipe matched to breed, weight, age and activity
- Subscription with no minimum term and no notice period
- 30-day money-back guarantee
- Criticism of the labelling, no wet food on offer
You know that feeling when you fill in a short questionnaire while shopping online and are surprised at the end how well the result fits? Just Russel applies exactly this idea to dog food. Instead of an off-the-shelf variety, you get a recipe tailored to your dog. We take a look at whether it really delivers what the quiz promises.
What is Just Russel?
Just Russel comes from the Antwerp area in Belgium and specialises in individually calculated dry food for dogs. It all starts with a short quiz on the website. Based on that, a team of vets puts together a personal recipe that adapts as soon as your dog's weight or age changes.
- 1Take the quizEnter breed, weight, age, activity and any known intolerances
- 2Get your recipeVets put together the food to suit your dog
- 3Use the adviceIf you have questions, the team helps for free on weekdays from 9 am to 4 pm
Recipe and ingredients
How individual the recipe really is shows best in its actual composition.
Meat content and composition
In one tested sample recipe, Just Russel reached a total meat content of 48 percent, split into 30 percent fresh chicken and 18 percent dried chicken, with 27 percent crude protein and 16 percent crude fat.
Labelling: what independent tests criticise
The biggest point of criticism in independent tests concerns the labelling: less than 50 percent of the ingredients are listed with exact percentages. For a food that defines itself by individuality, there is room for improvement. On top of that, Just Russel so far only offers dry food, and the options for adjustment are limited for very rare allergies.
If you try a new recipe, give your dog the usual seven to ten days to switch over. For serious health questions, please always talk to your vet.
Packaging and delivery
The food comes in resealable bags with a hook and loop fastener, and in the subscription in smaller 3 kg packs so it stays fresh longer.
Bags with hook and loop fastener, 3 kg packs in the subscription.
You can personalise the packaging with a photo of your dog, and a measuring cup is included.
According to the manufacturer 2 to 4 working days, independent tests rather speak of 3 to 5. Shipping is free.
Experiences and test results
User reports mostly describe Just Russel positively. Many dogs tolerate the individually calculated food well, and this is often highlighted especially for sensitive digestion.
In an independent test comparing 16 dry food brands, however, Just Russel only scored 59 out of 100 points and came 11th, a satisfactory but not a top result. Besides the labelling, tests also criticise that the food is only available online and you cannot look at it in a shop beforehand.
Prices, subscription and discount code
Depending on the recipe and order size, the price per kilo ranges from about €5.80 to €10. Larger dogs with correspondingly larger orders tend to end up at the lower end of the range. The subscription has no minimum term and no notice period, and you can pause, bring forward or postpone deliveries at any time. There is also a 30-day money-back guarantee in case your dog simply does not like the food.
On our Just Russel coupon page you will find the current discount code. The current codes:
Now at Just RusselAll codesWho is Just Russel worth it for?
Just Russel is a good fit for owners who appreciate the convenience of an individually calculated recipe and do not mind buying only online and only dry food.
If, on the other hand, you value a fully percentage-labelled ingredient list or are specifically looking for a single-protein variety, take a look at our Escapure coupon page for comparison. Our pet food calculator works out how much food your dog actually needs.
Whether your dog will appreciate its own photo on the food bag remains to be seen. It is more interested in the fastener than the label anyway.
Frequently asked questions
What is Just Russel, and how does the personalisation work?+
Just Russel is a Belgian brand that puts together an individual dry food recipe based on an online questionnaire about breed, weight, age, activity and intolerances. A team of vets develops and adjusts it.
How high is the meat content in Just Russel dry food?+
In one tested sample recipe, the total meat content was 48 percent, split into fresh and dried chicken. After drying, the fresh meat share is much lower, which is normal for dry food.
How much does Just Russel cost, and how can I save?+
Depending on the recipe and order size, the price per kilo is about €5.80 to €10. You will find the current discount code on our coupon page, and there is also a 30-day money-back guarantee.
Can I cancel the subscription at any time?+
Yes. The subscription has no minimum term and no notice period. You can pause, bring forward or postpone deliveries at any time.
How does Just Russel perform in independent tests?+
In a test of 16 dry food brands, Just Russel scored 59 out of 100 points and came 11th. The main criticisms are the incomplete percentage labelling and the lack of wet food.
Does Just Russel also offer wet food?+
No, Just Russel currently only offers individually calculated dry food.
I research every guide thoroughly, check manufacturer information and expert sources, and pick out the discounts that are really worth it. Every code is checked before it goes live.
